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​A client asked me to write up a roadmap to a kind of “four-hour workweek” for authentic business…

​The best I can come up with is an 8-hour workweek. It’s more realistic, yet still minimal. Imagine: just 2 hours of work, 4 days a week. Quite a luxury, especially in these economic times!

Of course, it all depends on how much income you’re aiming for, and your current stage of business.

Let’s say you’d like to earn $4,000/month working just 8 hours per week.
(This is a true privile…

​​How do we measure the success of an authentic business?

In this post we’ll explore the different success formulas, and how that can inform our priorities and strategies.

The basic success formula for a conventional business:
Money
divided by
Effort

In other words:
Make the most amount of money with the least amount of effort.

This means squeezing as much profit as possible out of each customer, and to gain as many customers as possible… all of it done with the least amount of work…

I’ve written a lot about the overall strategies to grow one’s authentic business.

But what about actual actions and ongoing habits?

This post provides 4 questions to guide you.

​If you can love the process, you’ll stick with it. 
 
If you stick with it, you’ll get enough practice to succeed.

The process I recommend is The 7 Disciplines of Authentic Business.
 
By learning to enjoy the disciplines, you’ll find more creativity and fulfillment as you work on your business.
 
In this blog post I’ll help you turn the 7 disciplines into the 7 joys!

You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?
 
Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping?
 
I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.
 

1. Content Consistency
2. Content Reach is Growing
3. Engagement on your content (likes, comments, shares)
4. Audience Research is giving you market …