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Aim for service, rather than fame.


Aim not for fame, but for service.

There's an unspoken assumption in marketing: More followers or fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas because they contain a grain of truth, but they also come with an unexpected price...

Posted by George Kao, Authentic Business Coach on Friday, July 21, 2023


There’s an unspoken assumption in marketing:

More followers/fans lead to more clients, more f…

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Be aware of the values you’re being influenced into…


Extrinsic vs. Intrinsic Motivation for Business

Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? "Make 7 figures!” "Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and depression. A business built on extrinsic (or external) motivations will eventually foster unhappiness. On the other hand, an authenti…

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Are you spending enough time on your business? (Time requirements for an authentic business)


Time requirements for building an authentic business

If you don't create your own structure, someone else will create it for you, resulting in less autonomy and freedom. Here's the blog post I mentioned in the video -- https://www.georgekao.com/blog/businesstime

Posted by George Kao, Authentic Business Coach on Friday, March 24, 2023


After coaching many people on how to grow their business, I find this recurring issue:

Many people are not spending enough time on the right actions..…

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The Three Paths of Solopreneurship: Wait to Respond – Funnel Hustle – and The Middle Way of Authentic Business



In my 13 years of business, I’ve noticed 3 ways to approach solopreneurship:

Wait to Respond

The way that most service providers do it is to just wait for random word-of-mouth. You might get a few clients a year, if you’re lucky. Some of them might be a great fit, and some will not be. 

Why? Because starting a business is, understandably, so overwhelming as well as confronting (to one’s self-esteem) that sometim…

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10 Year Plan for Authentic Business



Here is a plan to help you create a business that expresses your soul -- and allows you to have a semi-retirement lifestyle.

​What’s possible with this plan:

  • Year 2: Part-time income with providing your authentic service.

  • Year 4: Full-time income by providing both 1-1 and group offerings.

  • Year 10: Full-time income, somewhat passively, allowing for semi-retirement, and being one of the best in your field.

Although this is called a 10-Year Pl…

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