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Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul Hawken

These 4 words have defined my career since.

It applies to marketing too — aim to only sell to prospective clients who are already eager to work with you. Then there’s no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.

Imagine never having to overcome objections… do multiple follow-ups… use compelling incen…

To have your authentic business be financially successful, you need to learn how to frame your offerings (products/services) in a way that is resonant with your ideal audience.

We are usually only taught 1 thing:

Speak to the pain of the client, what keeps them up at night. Frame your service as a solution to their problems.

We keep hearing about this because it works -- people do spend money to resolve pain. However, we authentic business owners don’t like to stoke people’s pain!

Thankfully,…

Coaches, Healers, and Mentors, here’s a marketing framework to help you fill your practice.

As an authentic business, you are by definition doing something unique, offering a service or product that is rarely available elsewhere.

This means that people aren’t used to buying your product, and it won’t be as easy to market, compared to a mainstream service or commodity product.

How then can you actually get clients, and have it occur on a consistent basis? In this post I’ll describe 4 important piece…

You love helping people with your skills and passion.

​You've been trying to sell your services, and yet, not enough people are buying... 

What to do?

Let's take a look at the 3 reasons why people might not be buying from you, and some solutions you might want to implement.

Audience

Perhaps you are not yet talking to enough people who are likely to buy your services.

You might be interacting a lot with people who have never bought or don't usually spend money on services like yours.

For example if…