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How to *not* sound salesy when marketing your business on social media?
Solopreneurs sometimes wish that they didn’t have to do marketing, and people would just discover them and inquire about their services.
For a lucky few, that non-strategy might work.
For the rest of us? We have to learn how to do good marketing…
Yet, maybe you’ve tried posting about your services on social media, and got discouraged about receiving little engagement. Maybe you get far fewer likes and comments about your business, compared to your other social media posts, such as…
Authentic Marketing Principles for Getting More Clients
How they go from "I don't know who you are" ... to… "I’d love to be your client!"
To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell.
For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles…
Being Discovered
Three key ways I often teach about how to be discovered by prospective clients:
Three key ways I often teach about how to be discovered by prospective clients:
- Authentic content – instead of seeing content creation as a chore, look at it…
How to Feel Confident in Selling Your Services
When are you not confident in selling your services?
It’s when you don't believe the transaction is truly a win-win.
If you really believe in your services, and know that the person you're talking to would find it to be a great deal at the price you're offering, then you're no longer afraid to sell. It becomes a worthwhile cause to let them know.
Think about it: When you're excited by a service you've used and loved, it's so easy to tell a friend if you think they would love it. You…
5 Ideas to Help You Get New Clients
You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.
And… you need to fill your next course, program, or get some clients soon.
So how do we get clients without resorting to conventional strategies that don’t feel right?
Here are 5 ways to consider:
1. Personal Invitation
Several clients of mine successfully fill their group programs every year.
They do it partly with personal invitations. They thoughtfully email…
Word of mouth marketing: what's the most reliable way to get client referrals?
I often hear people say – "The #1 way I get clients is through word-of-mouth."
Yet, that’s true for everyone. All of us get most of our clients through word of mouth – at first – before our marketing engine takes off. Our initial batch of clients are likely to arise from our personal network, if we have done a good job of telling them about it.
However, if after tapping into your personal network you still don't have plenty of clients, then the answer is simple: you need to do more mar…