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 Content is important to begin the process of discovering your calling.

Creating and growing your own authentic business requires that you discover your authentic voice through content.  Then, sharing your content draws your ideal audience to you.

Here are the 4 parts:

(Click each title to access the module.)

1: Clarify the purpose of your content, and the formats you'll be using to share your message.

2: By experimenting with various methods, you will discover your natural way of creatin…

Do you yearn for your content to be well-loved, shared widely, and deeply impactful for your ideal audience?

Here is the path to content quality...

1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.

Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, w…

Every person has some way of creating content that is more natural for them.

​In this post, I offer you a variety of ideas.  Consider each one, and try it.  The only way to discover your authentic content creation method is to experiment.  Observe what works for you, and what your audience wants most from you.

As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes th…

An authentic business starts with authentic content.  

Creating content will bring to you an initial audience.  This then allows you to engage productively in the upcoming activities of Optimizing Offerings and Selling Honorably.

Separate your content & your selling, so that each activity can be engaged with more effectively.  Yes, you may end up using some content to sell your services/products.  However, to maintain the highest authenticity (which serves your business -- and your s…

You believe that you have a valuable service to offer.  Many people can truly benefit from your knowledge and experience.

You would now like to get through all marketplace noise and clutter.  Of course, you could use marketing gimmicks and tricky headlines.  But that’s not what your spirit of service is calling you towards...

A better way is to work on building your trust and credibility in the market.

In this article, I share 4 primary…