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How To Spread Your Content
If a tree falls in an isolated forest, does anyone hear it?
Same with your content... You have spent the energy to write or record something. And yet, you don't take the time to effectively distribute it to where your people are. Who is going to see it, share it, or be impacted by it? No one.
As mentioned in the previous blog post (How To Create Amazing Content), the way to become a great content creator is to keep testing different pieces with people, and see what gets share…
Same with your content... You have spent the energy to write or record something. And yet, you don't take the time to effectively distribute it to where your people are. Who is going to see it, share it, or be impacted by it? No one.
As mentioned in the previous blog post (How To Create Amazing Content), the way to become a great content creator is to keep testing different pieces with people, and see what gets share…
How To Create Amazing Content
Do you yearn for your content to be well-loved, shared widely, and deeply impactful for your ideal audience?
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, w…
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, w…
Who are your money heroes?
Who are your money heroes?
I've found it life-changing to reflect on this. Without clarifying your thoughts on this question, here's what tends to happen...
You take on someone else's dream -- without consciously choosing it. It's often the dream of making "6-figures" (or 7-figures). Because the "money heroes" who are best at getting our attention are the ones are selling us the 6+ figure dream.
For years I pursued that dream. I successfully attained it... but then, I discovered I …
I've found it life-changing to reflect on this. Without clarifying your thoughts on this question, here's what tends to happen...
You take on someone else's dream -- without consciously choosing it. It's often the dream of making "6-figures" (or 7-figures). Because the "money heroes" who are best at getting our attention are the ones are selling us the 6+ figure dream.
For years I pursued that dream. I successfully attained it... but then, I discovered I …
"What's my natural way of creating content? What should I write about?"
Every person has some way of creating content that is more natural for them.
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes th…
In this post, I offer you a variety of ideas. Consider each one, and try it. The only way to discover your authentic content creation method is to experiment. Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes th…
Understand Your Content Purpose. Choose Your Content Format.
An authentic business starts with authentic content.
Creating content will bring to you an initial audience. This then allows you to engage productively in the upcoming activities of Optimizing Offerings and Selling Honorably.
Separate your content & your selling, so that each activity can be engaged with more effectively. Yes, you may end up using some content to sell your services/products. However, to maintain the highest authenticity (which serves your business -- and your s…
Creating content will bring to you an initial audience. This then allows you to engage productively in the upcoming activities of Optimizing Offerings and Selling Honorably.
Separate your content & your selling, so that each activity can be engaged with more effectively. Yes, you may end up using some content to sell your services/products. However, to maintain the highest authenticity (which serves your business -- and your s…