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​Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods.

Authentic marketing is simply following the Golden Rule: (not) doing unto others what you (don’t) want done unto you.

I surveyed the students of my marketing course, Authentic Client Attraction/Enrollment, about the marketing methods that turn them off. This blog post will list the commonly mentioned ones, and I’ll share a better alternative for each…

Lead Magnets

A “lead magnet” is…

​Articles about building an audience for an online business or blog tend to cover tactics like Facebook Ads, collaborations & cross-promotions, and SEO (search engine optimization.)

I’ll share my thoughts on those, but let's start with the most important thing:

A true audience gives you their consistent attention.

The best audience to build is a loyal following that has grown to count on you, and therefore, an audience that you can count on to engage…

​As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you give away more than you sustainably can.

When friends or family are interested in your services, do you instinctually offer them free sessions or access to your programs?

​Here’s my recommended guidelines regarding what to offer for free to family, friends and colleagues:

One-to-One Services

You have a very limited amount of time and energy …

​A colleague asked why I qualify “marketing” with “authentic”…

What do I mean by authentic marketing?

Simply put, it’s about honesty.

Authentic marketing is about not pretending:

To be truthful about where we are in our journey (instead of suggesting we are farther along, or to try to impress), or that we are a bigger company, or more polished than we usually are in everyday interactions with our clients.

​Let’s apply this at 2 levels:

• In selling a product or service, authenti…

The mainstream perspective about being consistent and disciplined can be summarized as “hustle and grind”… a state of busy activity that suggests an underlying layer of struggle and suffering.

Many of us have grown up with such teachings:

• Be “hard” working — to work with diligence, hardship and strife
• Delayed gratification — to reward yourself *later* after you struggle with the “important” stuff
• “Eat the frog” — get the hard thing out of the way by swallowing (doing) the highly unpl…