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What if your ideas go viral and you don’t get credit for it?
As you become more effective and successful with your work, one of the risks is that others might copy you. This is most frequently done in online content: one of your pieces goes viral and then others reuse it, but don’t give you credit.
Should you be concerned that it might happen? Do you need to constantly monitor and hunt down the copycats? Some people do. For me, it would be too much stress.
Instead, I recommend preventive measures.
The more places you …
Why every authentic business should have its own framework
As I work on revamping my course Create Your Framework, I realize the importance of first explaining what a framework is and why it’s important for every authentic business to have its own.
Other words for “framework” include model, system, methodology, blueprint, map, curriculum, signature program, theory of change, and client transformational journey.
What is a framework?
The easiest way to understand it is to give you some examples…
The easiest way to understand it is to give you some examples…
5 Ideas to Help You Get New Clients
You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.
And… you need to fill your next course, program, or get some clients soon.
So how do we get clients without resorting to conventional strategies that don’t feel right?
Here are 5 ways to consider:
1. Personal Invitation
Several clients of mine successfully fill their group programs every year.
They do it partly with personal invitations. They thoughtfully email…
Why buy — or sell — online courses?
Why buy online courses, when all the information is available for free, if you only knew where to look?
Or if you're an aspiring Course Creator, and consumed with self-doubt about selling information that “wants to be free”, this post is for you too.
Information is Valuable when Organized
Even if all information is freely available and the Course Creator is simply curating and organizing it, it took them a lot of time to do so. Don’t they deserve to be compensated for their efforts?…
Even if all information is freely available and the Course Creator is simply curating and organizing it, it took them a lot of time to do so. Don’t they deserve to be compensated for their efforts?…
Sliding Scale Pricing: Why I Don’t Recommend It
I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers.
Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business i…