Blog

This report was generated by Google Gemini Deep Research with prompting and adjustments by George Kao.

Introduction

The number of affluent consumers (ACs) is steadily increasing across the globe, making them a highly desirable target audience for a variety of businesses. Social media has become a critical tool for reaching this demographic, but with a wide array of platforms available, it can be challenging to determine the most effective channels for connecting with ACs in 2025. This report…

“My daughter refuses to put anything into AI as she’s concerned that her creative work is then owned and shared by AI. I would love your thoughts on this! Are you concerned that if you enter all the information for a course, it can then be shared by AI?”

(For context — a big part of my business is selling my courses. When creating courses I often put the material into Ai for feedback and ideas.)

My response:

I’m very liberal with copyrights. In fact, all my content is uncopyrighted — see Ge…

As a soulpreneur, you are often driven by passion and purpose… yet you might sometimes struggle to attract enough of your ideal clients.

You’ve poured your soul into developing what you consider are transformational offerings, honing your skills over years of practice. You know you have something valuable to offer…

…but despite your efforts, the clients aren’t flowing in. If so, then you might be making a common mistake — shouting from the mountaintop.

We’ll visit you on the mountain soon, …

Not everything on your to-do list is meant to be done by you.

As you look at each task, does it fit all 3 criteria?

1. Enjoyment: You enjoy doing it, or wish to.

2. Expertise: You are an expert at it, or wish to become one.

3. Effect: The results of the task are more worthwhile than other tasks you could do.

If it passes all 3 checks, then the task is worth your time and attention!

If it doesn’t pass all 3 checks, then I recommend using the EASE process:

Eliminate

Automate

Share

En-Joy…