Blog

Separate your Content from your Selling


Separate Your Content from Your Selling

Many of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…

Click to continue reading...

The 3 Phases of Creation: Play ~ Polish ~ Promote


When doing any kind of creating — writing blog posts, making videos, or outlining a course — I recommend following these 3 phases, in order:

Play

Polish

Promote

Even the most artistic of processes can benefit from a structured approach. Especially if one cares about making an impact on others.

Whenever we get stuck on a project, or it doesn’t make an impact, we’re probably skipping one of these 3 phases… or spending too long on one of them.

Let’s take a look at these three phases.

Click to continue reading...

Create Your Content for 1 Caring Person


Create Your Content for One Caring Person

Many blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don't write for "the world". Don't make videos for "your audience." For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently. Imagine instead that you are talking to just one person… someone you feel really comfortable talking to, someone who loves your ideas.…

Click to continue reading...

Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content






View this post on Instagram

A post shared by George Kao (@geokao)


If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.

“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself. 

We might call this a “visi…

Click to continue reading...

A Soulful Practice: Moving From Results-Driven towards Authentic Marketing


Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi…

Click to continue reading...