Finally Learn to Build a Thriving Newsletter That Authentically Attracts Paying Subscribers

Ever heard of Substack?

It's quickly become the go-to platform for newsletters and blogs among many creators, including some of my clients.

Or, if you already create content elsewhere, you can simply copy/paste it to Substack, and reach new audiences through their popular discovery app!

I love Substack's versatility.

Be creating a free account there, you can:

• Write newsletters/blogs (most common) -- my monthly "best of" newsletter uses Substack.
• Upload video to Substack -- and not only does it host your video for free, it also automatically converts it to an audio podcast if you'd like! This is what I do as well.
• Share audio-only content -- if you don't want to write or make video. It can automatically generate a transcript of your audio content too.
• Mix and match any of the above formats, including images!

While Substack offers great potential for audience growth and sustainable income, its features are overwhelming to a lot of my clients who use it.

That's why I created Substack for Soulpreneurs - a course that helps solopreneurs understand how to create and grow on this well-loved platform.

In this four-part live course, you'll learn:

✦ Substack Setup: Learn key settings and must-use features that many aren’t aware of
✦ Content Strategy: Discover what to write, how often to publish, and what to charge
✦ Authentic Growth: Build an engaged audience without using aggressive marketing
✦ Sustainable Income: Transform free subscribers into happy paying supporters!

The Instructors:

• George Kao: Creator of 20+ courses re: authentic marketing & joyful productivity.
• Shaun Galanos & Kristina God: Experienced Substack creators with a combined 20,000 subscribers, sharing their proven strategies for monetization and community building.

Module 1: Foundations of Substack Success (Led by George Kao)

• Getting Started: Step-by-step to understanding all the key settings and features (Notes, Chat, Posts, Podcast, Video), and optimizing your profile on Substack.
• Integrate your Substack? Understand whether to integrate Substack with your existing online presence (website, email list, social media), including list ownership and platform dependence.
• Podcasting & Video on Substack: Leverage audio and video to enhance your Substack content and attract new subscribers.
  
  

Modules 2 & 3: Monetization & Community Building with Substack (Led by Experts Shaun Galanos & Kristina God)

• The Power of Paywalled Content: Craft compelling, intimate content that your audience will happily pay for.
• Pricing Strategies for Success: Determine the optimal pricing for your subscriptions to maximize revenue and subscriber growth.
• Content Strategies for Paid & Free Subscribers: Create an optimal balance between free and paid offerings to attract and retain subscribers.
• Driving Traffic to Substack: Strategies to leverage your other social media to grow your Substack audience.
• Building a Thriving Community: Utilize Notes and Chat to foster genuine connections and encourage active participation.
• From Zero to Bestseller: Learn how to achieve "bestseller" status even without an existing email list.
• Sustainable Income Growth: Explore diverse monetization strategies beyond paid subscriptions.
• Visual Appeal & Engagement: Enhance the visual appeal of your newsletters within Substack's template.
• Standing Out Authentically: Attract paid subscribers by showcasing your unique value and building genuine connections.
• Substack-Medium Hybrid: Capitalize on the strengths of both Substack and Medium.com (if you wish) to expand your reach and build a loyal following.
  
  

Module 4: Strategies for Sustainable Growth (Led by George Kao)

• Content Mastery: Develop a consistent content strategy, generate engaging topic ideas, especially leverage Substack's key capabilities. Optimize posting frequency, article length, and content types for maximum impact.
• Repurposing Content: If you create on other platforms, how to effectively reuse them here on Substack.
• SEO for Substack: Learn how to leverage keywords and optimization techniques to attract new readers organically.
• Analytics & Optimization: Track your progress, understand essential metrics, and refine your approach based on data-driven insights.
  
• Nurturing Reader Relationships: Foster a sense of community and build lasting connections with your subscribers.

Perfect For You If:

• You're new to Substack or wish to further optimize your Substack presence
• You value authentic connection over aggressive marketing
• You want to create sustainable income from your writing
• You're ready to build a loyal community around your work

What Makes This Course Different:

• Focus on authentic growth and genuine connection
• Proven strategies from successful creators
• Practical, step-by-step guidance
• Emphasis on sustainable, long-term success

You'll Learn How To:

• Choose between free and paid content
• Set up your Substack infrastructure
• Build a consistent content creation routine
• Create content that turns free readers to paid subscribers
• Use Substack's key features effectively
• Integrate Substack with your existing platforms (if you choose)
• Analyze and optimize your Substack performance
• Thoughtfully price your Substack offerings for success

Bonus Features:

• Exclusive community forum that will continue beyond the course sessions
• Examples of effective Substack content
• Additional resources for Substack that we recommend
• Live Q&A with George Kao (2 calls)
  

Dates & Times:

The main teaching session are 1 hour each, happening on Tuesdays @ 11am US Pacific / 2pm US East / 7pm London on these dates:

1. Session 1 – November 26
2. Session 2 – December 3
3. Session 3 – December 10
4. Session 4 – December 17

After each teaching hour, there will be a 30-minute Q&A with George Kao to cover the questions that came up during the hour.

There are also additional sessions suitable for Australia-Asia time zones, that will focus on Q&A and troubleshooting:

Nov 27, or 28th in AU-Asia

Dec 4, or 5th in AU-Asia

Dec 11, or 12th in AU-Asia

Dec 18, or 19th in AU-Asia

...which are Wednesdays @ 7pm US Pacific / 10pm US Eastern... or Sydney time Thurs @ 2pm.

Duration: 1 hour each.

 All sessions are recorded and emailed to you within 1 day.

You receive lifetime access to the recordings and ongoing discussion forum!

For additional Q&A with George Kao see times here.

Imagine having a thriving Substack community where you can share your soul's work, connect with amazing people, and generate consistent income.

Substack for Soulpreneurs is more than just a course -- it's an investment in your growth as an authentic creator.

You'll gain effective, step-by-step strategies and join a community of like-minded soulpreneurs, all working towards the same goal: building thriving Substacks that make a meaningful impact and a sustainable income.

We hope to see you in the course.