Authentic YouTube Mastery: Channel Growth with Heart, Soul, and Analytics

An in-depth video marketing course for conscious creators by George Kao

If you are a soulpreneur who feels called to share your gifts with authentic presence through online video… and you'd love to understand the current best practices for how to stand out on YouTube... this course is designed for you. 

I’ve gained a lot of experience on YouTube over the years – having uploaded over 1,000 videos, gathered nearly 20,000 subscribers, and having 30 of my videos go “viral” with more than 10,000 views each.

If you’ve tried YouTube or studied it, you’ll know that the vast majority of videos have fewer than 100 views (yes, less than one hundred!)… and oftentimes, videos can’t even get 50 views. Many of my videos, however, have surpassed 500 views, and I get comments daily from viewers about how my videos have shifted their perspective in helpful ways.

Most importantly, I regularly get new clients because they find me on YouTube.

I've distilled my formula for YouTube influence into this online course, and am really looking forward to sharing it with you. Moreover, we’ll also study and choose from the current best practices as taught by other YouTube rising stars.

The Topics of This Course:

• How to set up your YouTube channel (if you haven’t yet…)
  
  
• Optimizing the various settings for your YouTube channel
  
  
• My simple guidance (that I myself use!) for lighting, audio, and visuals on a budget.
  
  
• How to use YouTube analytics to uncover your Energy Signature so that you can make more resonant videos.
  
  
• My framework for coming up with the best video topics tailored to your niche.
  
  
• How to conduct keyword research to optimize viewership while staying true to your purpose.
  
  
• My time-saving system for outlining videos that flow with ease.
  
  
• Best practices for writing descriptions under your YouTube videos.
  
  
• Steps for studying your YouTube data – in simple but practical ways – to uncover opportunities to better resonate with your potential audience.
  
  
• How to interpret the viewer retention curve and other key YouTube metrics to boost the watch time on your channel.
  
  
• What’s working right now, based on up-to-date guidance from some of the best YouTube creators.
  
  
• Understanding the best practices for optimizing video titles and thumbnails – aligned with your authentic style.
  
  
• Examples and ideas for collaborations that can expand your reach well beyond your own efforts.
  
  
• How to manage the comments on your videos – to support your good mental health and productivity while nurturing a growing fan base.
  
  
• YouTube monetization – how to get paid by YouTube for your well-performing videos.
  
  
• Appropriate expectations of growth numbers – most successful creators don’t experience overnight success! We’ll work together to find a sustainable rhythm for your growth that you can be happy with.
  
  
• During our time in the course I also look forward to answering any other YouTube strategy questions that you may have.
  
  

Throughout the course you’ll get to enjoy mutual support opportunities with fellow students that you resonate with:

• You’ll share your videos with each other.
  
  
• You’ll offer (and receive) supportive, gentle, constructive feedback.
  
  
• Together you’ll practice developing your observation skills for what’s working (and not working) on YouTube – both on your channel and your niche mates’ channels – so that you can adjust your strategy going forward.
  
  
• Once the course is over, you’ll continue to have access to our discussion areas for like-minded creators for ongoing support, accountability, and inspiration.