Blog

Tiny Audience, Great Business: Why Less Can Be Better for Soulpreneurs

Let me tell you a secret: You don’t need a large audience to create a thriving, fulfilling business on your own terms.

I learned this the hard way. Within the first three years of my business, I grew my email list to more than 10,000 subscribers. What’s so bad about that? A big email list brings its own headaches: a flood of requests for my free time, pressure to promote others, and inquiries from a lot more non-aligned clients.

Eventually, I removed most of the subscribers from my list, keepi…

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How to Benefit from My Work, No Matter Your Budget

There’s a common advice in my industry — to tightly niche down and target only those clients who can easily afford premium services. Of course, there’s business “logic” to that… but it’s never sat right in my heart.

In a world with growing financial uncertainty, with automation and inflation creating real pressure for so many, I wish for my offerings to be more economically inclusive. I want my work to be a resource for everyone who is truly called to it, regardless of financial means.

So, I h…

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Where Soulpreneurs Are Hanging Out Online (Survey Results)

I’ve long wondered where soulpreneurs spend their time online… where they encounter new information and people they want to follow.

By soulpreneurs, I mean professionals like coaches, holistic healers, and content creators who share transformational messages… people like you perhaps :) Heart-led individuals building businesses from a place of soulful expression, not just money-making.

If you understand their digital habits, it helps you connect with more kindred spirits for mutual support, for…

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The Collaboration Spiral for Soulpreneurs

For us soulpreneurs, connection is not just a strategy—it's part of our core values. Yet traditional “networking” can feel too transactional. How do we build genuine professional relationships that are full of heart, and also help our businesses thrive?

The Collaboration Spiral offers a framework for cultivating relationships that grow naturally in depth and reciprocity over time, all built on the foundational practice of Netcaring—authentic connection and caring for our network. This is not a …

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Reparenting Yourself for Joyful Productivity

Maybe you know this feeling:

You’re a coach, a healer, or a creator, pouring your heart into your work with others. But when it’s time to build your own business — outlining that course, crafting a newsletter, or deciding on your next offering — the freeze hits.

“What if it’s not the right approach?”

“What if it doesn’t resonate?”

The questions loop, and nothing moves…

It’s not a lack of time nor ideas.

It’s an old, internalized fear holding you back from experimenting.

I’ve been there, s…

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