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Create lightly ✨
Create lightly ✨Most of us are creating content not to be masterpieces, but to communicate a message or story we feel to be important or helpful. Therefore, don't worry about creating masterpieces. Create lightly.
Posted by George Kao, Authentic Business Coach on Friday, December 1, 2023
Most of us aren’t aiming to be professional artists. We’re messengers sharing our life experiences and skills to support others in transformation and wellbeing.
In our roles as coaches, healers, f…
Separate your Content from your Selling
Separate Your Content from Your SellingMany of us heart-based entrepreneurs feel conflicted about having to "market" ourselves... so we try to mix our selling with our moments of content-sharing generosity. We know it doesn’t feel totally right… it appears you’re giving free content, but then you’re trying also to make them buy something… I used to do that (it’s what’s taught out there in marketing circles), and I always felt a conflict in my conscience. Eventually, I began to be careful…
Create Your Content for 1 Caring Person
Create Your Content for One Caring PersonMany blocks to creating content can be dissolved with one shift: Make your content for just one person at a time. Don't write for "the world". Don't make videos for "your audience." For many of us, the one-to-many approach can cause performance anxiety, which blocks authentic creativity and showing up consistently. Imagine instead that you are talking to just one person… someone you feel really comfortable talking to, someone who loves your ideas.…
Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content
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If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.
“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself.
We might call this a “visi…