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Your marketing makes a greater impact than your “real” work...
Many soulpreneurs fall prey to the idea of “means to an end”… just let the marketers do whatever they need to get us an audience, so that we can do our “real” work with the clients…
Those soulpreneurs don’t understand that their marketing itself is impacting many more people, compared to the smaller numbers who eventually sign up to work with them…
Their public presence (messaging and selling) is influencing many more souls than they realize.
In other words, your marketing itself is a core pa…
Even During Illness, Don't Stop Creating Your Business…
I made a video when I was feeling quite ill.
I could have taken the week off.
Thankfully I wasn’t deathly ill, just quite uncomfortable… stuffiness, woozy-headed, random aches and chills.
I decided to make the video anyway… because I was planning on it.
The video was imperfect as a result. But then again, all of my videos are imperfect!
Yet it’s also true that all of my videos are perfect representations of my thoughts and being at that moment in my life. They serve as a public journal — a …
Why Soulpreneurs Struggle to Make a Living (...and What Actually Works)
You’re talented. You’re passionate. You care deeply about the people you serve. Yet, if somehow the income isn’t flowing, this blog post is for you. You’re not alone. Many soulpreneurs are facing this struggle.
The challenges aren’t merely personal… they’re systemic, cultural, and economic. To navigate them wisely, we must understand and accept these forces. Then we can explore what actually works...
Part 1: Why It’s So Hard
As a soulpreneur, the work you wish to charge for, was fr…
Your To-Do List? Embrace Radical Optionality.
Because of how much we care (and dream), we soulpreneurs can sometimes (or often!) be overwhelmed by what seems like a never-ending to-do list. We are abundant with ideas, and a strong desire to serve. This can lead to a list of tasks that feels like a source of pressure, rather than what it’s meant to be… a tool for progress.
If you’ve been following my content, you’ll know that I’m all about working lightly. So if you have a full to-do list, my recommended path forward isn’t to “buckle down, …
Tiny Audience, Great Business: Why Less Can Be Better for Soulpreneurs
Let me tell you a secret: You don’t need a large audience to create a thriving, fulfilling business on your own terms.
I learned this the hard way. Within the first three years of my business, I grew my email list to more than 10,000 subscribers. What’s so bad about that? A big email list brings its own headaches: a flood of requests for my free time, pressure to promote others, and inquiries from a lot more non-aligned clients.
Eventually, I removed most of the subscribers from my list, keepi…