🚀 The Course Creator’s Journey
Sharing Your Expertise Online
6-Week Masterclass:
Crafting & Launching
Transformative Online Courses
with George Kao
“I learned exactly what I needed to learn about creating and marketing online courses. This was very engaging, and I'm looking forward to digging in to teaching online and feel confident that I can now do it well!”
Learn from a Proven Expert: George Kao has been generating a full-time income creating and selling online courses since 2010. Over these 15 years, he's launched over 40 courses, and currently sells 25 courses on his website. This is your chance to learn his proven methods and receive templates for course creation, launches, and ask him your questions.
Do you want to share your expertise with the world… but feeling a bit overwhelmed by the course creation & launch process?
Or perhaps you've launched courses before, but you're seeking a more authentic and streamlined approach?
Imagine having a proven system for generating unlimited course ideas, crafting comprehensive course content, and launching without resorting to inauthentic marketing tactics. Imagine having a thriving online course business that aligns with your values and makes a real impact on your clients' lives!
Does any of this sound familiar?
- "I'm thinking about creating courses, but the whole process feels so daunting. I don't know where to start!"
- "I've created courses before, but my launches haven't been as successful as hoped. I clearly need a better strategy."
- "I'm tired of the hype and pressure in online marketing. I want to launch my courses in a way that feels authentic and aligned with my values."
- "I want to learn from someone who has actually built a successful online course business over many years, not just someone who teaches theory."
- "I'd love to have a supportive community to help me stay motivated and accountable throughout the course creation process."
If you resonate with any of these statements, then this course is designed for you.
Having a proven course creation and launch system helps you to:
- Generate an abundance of course ideas: Discover many useful topics you can teach related to your work.
- Craft a hype-free launch plan: Create an effective and authentic strategy.
- Develop engaging course material… while working lightly: Learn a systematic approach to preparation that is both gentle, yet produces excellent course content.
- Avoid common pitfalls: Overcome typical challenges that derail many course creators.
- Reach your ideal audience: Connect with the people who are most eager to learn.
- Facilitate transformative learning: Create an impactful course experience.
- Build a supportive network: Connect with a community of fellow course creators!
This is a comprehensive system, refined over 15 years of experience, designed to empower you to create and launch courses that are both impactful and aligned with your authentic self.
In this 6-week course, you'll be guided step-by-step. You'll also receive support and feedback from a kindred-spirit peer community.
Dates & Times:
The modules are taught live (and recorded) on the following dates:
- March 12 = Module 1 (introduction) replay is available
- Tues April 1 = Module 2
- Tues April 8 = Module 3
- Tues April 15 = Module 4
- (no class on April 22... giving you extra time for implementation)
- Tues April 29 = Module 5
- Tues May 6 = Module 6
- Tues May 13 = Module 7
…at 9am US Pacific / 12pm US Eastern / 5pm London. These sessions are 1 hour each.
If there’s enough interest (there probably will be!) I will also host additional sessions for Australia-Asia daytime attendance.
Everything is recorded. You can join this course anytime and you'll receive lifetime access to the content as well as ongoing private student discussion!
“If you've been stressed about creating and delivering a course, this course by George Kao is the cure. His insights provide a different, more honest approach you should consider and adopt.”
Module 1: Discover Your Ideal Course Topics & Authentic Launch Foundations
- Are You Ready to Teach? Explore teacher qualities and your aspirations.
- Uncover Your Course Topics: Guided exercises to identify potential topics.
- The Power of Many Courses: Understand why creating multiple courses is the key to a sustainable course creator’s journey.
- The FTA Strategy: Discover a low-risk, high-reward method for testing ideas. (FTA is my proven method for selling a course in a a low-pressure way)
- Example Emails and Sequences: See real-world email examples to launch a course as well as an FTA.
- Capturing Course Ideas: Start collecting your ideas for courses and FTAs that you could teach!
Module 2: Strategize Your Course Creation & Fit it into Your Business
- Course Business Model: Fit your courses into your transformational journey for clients and your overall business model, to optimize how you serve your clients.
- Understand Student Expectations: Review what students generally want and don’t want, so you can begin your course design and launch with that in mind.
- Plan Your Launches: Create a gentle draft of an annual plan for course launches, with the template I’ll recommend to you.
- Market Discovery for Courses: Learn how to conduct effective market research and ask people for their learning needs and wants, so you can launch courses that sell well.
Module 3: Decide on Course Title & Price
- Define Length and Price: Determine the optimal course length and price point, based on our discussions of what’s working right now in the market.
- Prioritize Ideas: Focus on the most important and unique teaching points that you could bring to your course.
- Brainstorm and Choose Titles: Craft compelling titles and get audience feedback.
- Schedule Live Sessions: Pick ideal days/times (based on our community discussion) and get input from your network as well.
- Course Formats: Decide on an appropriate format based on the various templates given.
- Simple Announcement: Learn to write a basic course announcement and get feedback from fellow creators in our course community.
Module 4: Pre-Sell, Market, and Get Ready
- Announcement Channels: List where and how you will announce your course.
- Marketing Plan: Create a customized marketing plan (based on my 15+ years’ experience marketing 40+ courses, and also our community discussion of what’s working now.)
- Registration Process: Design your course registration flow.
- Tech Help: Learn how to find affordable tech assistance.
- JV Partners: Understand Joint Venture partnerships.
- Write the Sales Page: and get feedback from your fellow course creators.
Module 5: Create Your Course Content & Get Ready to Teach
- Launch Sales Tracking: Track your course launch progress.
- Course Prep Manual: Use a template to streamline your preparation.
- Teaching Techniques: Explore effective online teaching methods.
- Tech Tools: Understand the tech involved and how to get the detailed support you need, based on the tech you choose.
- The Actual Course Creation: A system to create the content… by working lightly!
- Engaging Speaker: Learn to be more engaging as a course teacher.
- Student feedback: Learn how to get feedback.
Module 6: Post-Course Actions, Making it Evergreen, & Ongoing Growth
- Post-Course Actions: Learn essential steps after your course concludes.
- Evergreen Courses: Explore strategies for making your courses evergreen.
- Audience Growth: Develop a plan for building credibility and continuing to grow your audience.
- Feedback Forms: Understand the use of feedback forms.
- Ongoing Support: Connect to a group of peers for ongoing feedback and support – lifetime access to our course community!
Plus, You'll Also Receive:
- Live Q&A Sessions with George Kao: Get your questions answered or receive feedback about your course sales page and launch plan.
- Templates and Worksheets: Practical tools to streamline the process.
- Lifetime Access to Course Materials: Revisit the modules whenever needed.
- An ongoing group of peers for mutual support partnerships for life!
“This is a good, solid training on making a course with minimal fuss and selling it. The training isn't salesy, and George shows you how to use tools that are easily accessible (and many are free). It's a good way to get started without going into debt or being afraid of being too much a marketer.”
“For anyone overwhelmed about considering launching their course and thinking they need 'all the things' I would highly recommend this course.
George makes it simple and attainable!”
By the end of this course – if you do the exercises with us (we’ll support you!) – you will have:
- Based on your area of expertise, you’ll have an abundance of course ideas that are ideal for you.
- A clear and systematic launch plan for your courses – without using hype like so many course launches you see out there, and enrolling the right people whom you’ll love working with.
- Actual emails and posts that have worked well for launching my courses.
- A clear and systematic plan to prepare your course material – the exact system I have used to create dozens of courses.
- Understanding of how to overcome the pitfalls of the typical course creator, such as working too much on the course prep that it takes you off balance in other areas of work and life.
- A clear and systematic plan for how to get your course launch to the right people.
- How to reach out to colleagues and friends to help you promote your course.
- A clear and systematic plan for how to facilitate a great course.
- Emails to send to students (actual emails I use) so you can use as a template to make your course easier.
- An ongoing group of peers who are fellow course-launchers with whom you can create mutual support partnerships!
Frequently Asked Questions:
- How long do I have access to the course? You have lifetime access to all course materials and the private student discussions. This means you can revisit the content, participate in the community, and refresh your knowledge whenever you need it, for as long as the course exists.
- How much time do I need to commit each week? We recommend dedicating at least 2 hours per week to the course materials and exercises. However, the course is designed to be flexible. You can work at your own pace and adjust the time commitment based on your schedule and learning style. If you have more time available, you can dive deeper into the exercises and community discussions.
- What if I need help or have questions? You'll have several avenues for support. You can ask questions within the course platform under each lesson, and receive responses from George Kao and other students. You can also attend live Q&A sessions with George, where he'll answer questions in real-time. Plus, the private online community is a great place to connect with peers, share your progress, and get additional support.
- What is an FTA? FTA stands for Free To Attend. It is a method of testing a course idea, get some signups, and get feedback from your audience, while building good will. It's a low-pressure way to get started. In this course you’ll learn all about how to do this method.