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Timing Matters Far Less Than Product-Market Fit…

After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are …

Why would anyone pay attention to your content? 🙇

A reader asked me: “How can my free content compete with the big authors in my field? Why would anyone want to watch my videos, or read my articles?” If you’re creating content, then this is a good question for you to reflect on as well...

Posted by George Kao, Authentic Business Coach on Friday, April 5, 2024

A Surprising Antidote to Content Perfectionism...

One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I know that sounds negative, but the corollary is: "Therefore you are liberated to experiment! And you'll eventually come across the few gems that will make your career..." This idea had a deep impact on me, and has helped me create consistently for 9+ years now. And it's true: Most of my video…

I tried giving away my courses for free. Here's what happened...

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradu…

Authentic Business is not a hobby...

In this video, I get real about what it takes to build a thriving authentic business. I share my own struggles with skills like video creation and writing, and how I had to push past my resistance to develop those muscles. I emphasize the need to treat your business as a serious endeavor, not just a hobby, and to commit to consistent practice and skill development. I also introduce the idea of being a joyful productivity athlete, embracing the challeng…